The Business Plan — Your First Step

Every new venture needs a high quality business plan. Validate your concept, understand the financial prospects, solidify your concept in writing, and get the bank to say “Yes” to your loan request. This versatile document is your beginning step and the pros at National have written hundreds of plans! Doesn’t it make sense to have a restaurant professional write yours too? This document is prepared in an easy-to-read, tabbed format in a 3-ring binder. Your Business Plan/Pro-forma will be a 20 to 30 page document that includes at a minimum the following items:

1. Confidentiality Agreement
2. Executive Summary
3. Mission Statement
4. Business Overview
5. Marketing Overview
6. Assumptions and Explanations
7. Year 1 Sales and Profit Projections & Breakeven
8. Year 1 Monthly (Projected)
9. Year 1 Monthly (Downside)
10. Year 1 Monthly (Upside)
11. Sales / Customer Counts per meal period
12. 5-Year Projection
13. 5-Year Breakeven
14. Core Menu Rough Draft

Your business plan will be delivered to you within 30 days. Plus, you’ll get a CD-ROM or flash drive electronic copy for making your own changes as your project progresses.

Feasibility Study — The Second Step

Your business plan has been developed and all indicators tell you that your restaurant concept is viable and profitable – but where do you put it? We can help by creating a comprehensive Feasibility Study. The most important decision you will ever make for your restaurant is the location. We will help you determine which one is best! Your Feasibility Study will include the following components at a minimum:

1. Identification of Trade Area
2. Demographics of the Trade Area
3. Direct Competition
4. Indirect Competition
5. Ingress/Egress
6. Natural and Man Made Barriers affecting Trade Area
7. Traffic Count (foot, road, and public transportation)
8. Photographs of the Local Trade Area
9. Potential Location Issues and Solutions
10. Staffing Potential
11. Available Advertising
12. Local Restaurant Marketing Potential
13. Recommendations

The Complete Package

This is our most popular and cost effective option for your new restaurant startup. This package includes everything you’ll need from start to finish. Conceptually you’ll have 14 major phases and 400 tasks to complete before the restaurant opens. The complete package includes:

1. Project Management and Consulting: including the tracking of each stage of progress.
2. Extensive administrative duties including: corporate formation, licensing, liquor licensing matters, logo creation, name registration, trade mark applications, and more. We’ll handle it all for you.
3. Business Plan creation.
4. Feasibility Study written.
5. Menu development: including vendor selection, products, pricing, and menu design with maximum profit generation built in.
6. Equipment: we generally save our clients at least 25% or more when compared to retail list prices.
7. Architectural Consulting: we’ll work with your team to ensure your designs make sense for the long term.
8. Conceptual Drawings/Renderings: see what your concept will look like! Great for presentation and investment purposes as well.
9. Liquor license applications: we’ll work with your legal counsel to ensure issuance or transfer of license.
10. Custom Employee Policy Manuals, Job Descriptions and matching checklists.
11. Coordination of staff food sanitation and alcohol training matters.
12. Training for all front and back of the house personnel.
13. Soft and grand opening guidance…and much more!
14. The Complete Package: the one-stop solution for your whole project from start to finish. You’ll enjoy working with our highly seasoned consultants as you’re getting the best help available anywhere.